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How CEDAR started

In a workshop for a Hong Kong government department a few years ago, I was asked to demonstrate how to handle a particularly difficult feedback conversation.

Sitting in the hot seat, I realised that not having a framework for the discussion is like being without a map: you may be moving, but you’re not entirely sure it’s in the right direction. Over the next few years I observed as closely as possible what worked and what didn’t in every conversation, particularly from the viewpoint of the feedback receiver, and in 2003 developed the CEDAR feedback steps.

These five steps will help you to guide each feedback discussion confidently and constructively, even when it’s about a tough situation.

Context

The first step is to set the context so that the individual can see how the feedback fits into their overall performance. Without perspective, information is a free-floating fragment, and it can be hard for people to understand its significance. To anchor it within the bigger picture:

  • 01Introduce the area of feedback and explain that the purpose is to explore both your and their understanding.
  • 02Explain the level of impact; how big it is, who is affected and the outcome.
  • 03Explore their perspective and jointly build a combined view of the context.

Examples

Explore specific examples to illustrate the situation clearly. In many cases, the individual will identify examples for themselves; it’s especially useful to encourage them to lead the conversation as much as possible when things have not gone to plan. In areas of achievement, however, it’s usually more powerful if you lead. Emphasize behaviors that add particular value in areas of strength.

  • 01Use enough examples to illustrate the situation. This may be a single substantial example or two or three smaller ones grouped together.
  • 02Explore what happened, their specific words and/or behaviors.
  • 03Avoid overwhelming the individual. While it’s crucial to use enough examples to build the picture, more than four can feel like drinking from a fire hose.

Diagnosis

Help people explore why they are where they are. Understanding what’s behind their performance is essential to learning, whether the feedback is about an area of strength or a gap. Insight can sometimes be buried in the subconscious, and the more you use a deliberate and reflective approach, the more it will help the individual to make connections and create valuable ‘aha’ moments. To facilitate insight, ask open questions such as:

  • 01What's behind this do you think?
  • 02What led up to where you are now?
  • 03What reasons might be behind this?

In areas of strength, help them to recognize how their capabilities and activities add value. In areas of underperformance, listen out for problems that are the result of poor processes or leadership as much as actions by the individual. The five main causes of underperformance* are learning needs, motivation, outside distraction, a shortfall in capacity, or - in extreme cases - alienation. * Adapted from the CLADA model by Dr David Pendleton, author, Leadership All You Need to Know 1987

Action

Up to this point the conversation has built awareness; the next step is for the reviewee to apply that understanding and decide what actions will be important going forward. Unless the individual is inexperienced in their role, always encourage them to lead this step; your purpose is to facilitate, not to solve, and people are far more likely to implement actions that they have chosen for themselves. Encourage them to be as concrete as possible; the more they can visualize the difference between where they are now and where they are aiming, the easier it is to see how to achieve it. Ask questions like:

  • 01What outcome are you aiming to achieve?
  • 02What support might you need from others or me?
  • 03Explore their perspective and jointly build a combined view of the context.

In some instances, however, the individual might not know what to do, or you may need to be more directive. When this happens, add your suggestions, just don’t do this too early. Your approval is a powerful motivator and people will stay silent if you offer your ideas too soon.

Review

Following up to support and embed any new behaviors is critical. Lasting change only happens if those behaviors move from deliberate actions to unconscious habits, so provide positive and timely prompts to encourage people.

  • 01Ask the individual when you should check back in together. If you need to suggest an alternative date, explain why.
  • 02Provide opportunities for them to practice skills in their day-to-day work.
  • 03Give recognition for progress and troubleshoot any outstanding issues. Emphasize where effort has led to results in order to encourage a growth mindset.

Video examples

See all resources

An example of how to use CEDAR to give positive feedback​

An example of how to use CEDAR to give developmental feedback

CEDAR Testimonials
“KPMG uses the CEDAR feedback model across our global network of countries, helping our people leaders to lead skilled feedback conversations.”

Karolina Józwik, Head of People, KPMG, Central and Eastern Europe, August 31, 2017

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